The Brand

Pizza – you just can’t go wrong, especially the classic Neapolitan kind made by those who know it best, Italians. That’s what you get at Cinquecento, where Emanuele and Melo, who started making close to 1,000 pizzas a day at home in Napoli brought their expertise to the pizza loving city of London. They’re now churning out pizzas just like Nonna used to make and we can’t the get enough of them. Yep – they’re that good! 

The Task

We’ve worked with Cinquecento on a range of different packaging products to-date (no, not just pizza boxes) all designed specifically to translate the brands rich heritage, values and colour, from the store directly into their customers’ homes.

This October, Cinquecento wanted to use their platform for a wonderful cause, to help raise awareness for Breast Cancer – naturally, we jumped at the chance to help out.  

The Outcome

As ever, our quick turnaround times provided a great benefit on this project. The changes needed were subtle but impactful as we tweaked their pizza box designs to introduce a bright pink colour associated with the cause.

These were captured numerous times by their customers on Instagram, whilst also being used at several events held at their pizzeria, helping to generate significant awareness for such an important cause.