It might sound like a run-of-the-mill financial event, but Money 20/20 brings a buzz and energy, offering a fresh perspective on fintech. Bringing together the largest financial institutions in the world as well as leading challengers, all in one place with a series of talks and exhibitors enabling visitors to make valuable connections in the space.
Brand Your was approached by the Money 20/20 team who were tasked with putting on the European version of the exhibition in Amsterdam this year. They were looking to offer branded cups as part of their sponsorship package, giving their sponsors enhanced visibility across the three days of the event.
Branded 8oz and espresso cups were created for all nine of the affiliated Money 20/20 sponsors, including Mastercard, Wise and Airwallex. One of the bigger challenges was to help each of the sponsors finalise their artwork on all of the cups, ensuring they were all production ready in time for the event. All cups were delivered directly to Amsterdam on behalf of the client, packaged and ready to be used throughout the event.
Our work with Money 20/20 was a great example of the benefit of branded packaging as a marketing tool. It’s a quick, simple and cost-effective way of getting a brand or its sponsors in front of customers en masse – easily applied in a number of fields, not just the finance and banking space.