From Beverly Hills to Downtown LA: How Croft Alley Launched at Aon Center in Just Three Weeks
Published February 17, 2025
In the heart of Beverly Hills, Croft Alley has been a neighborhood staple since launching in 2014, renowned for both its unique dishes that balance flavor + simplicity and its laid back vibe.
When they decided to expand to the iconic Aon Center at 707 Wilshire Blvd in Los Angeles, they faced a significant challenge: launching their new location all within a tight three-week timeframe.
The team reached out to us, expressing an urgent need for branded double wall cups, with other suppliers quoting lead times of 16-20 weeks from the Far East.
Understanding the importance of both aesthetics and functionality, Croft Alley sought a packaging partner who could deliver high-quality, branded cups that resonated with their brand ethos. Leveraging our robust U.S. supply chain, we collaborated closely with the Croft Alley team to bring their vision to life.
Our approach included:
- Rapid Design Turnaround: Collaborating directly with Croft Alley’s creative team, we swiftly moved from concept to final design, ensuring the cups reflected their unique identity.
- Efficient Production: Utilizing our established relationships with local manufacturers, we prioritized the production of the double-wall cups, balancing quality with speed.
Despite the condensed timeline, our dedicated team ensured that the custom cups were delivered ahead of schedule, ready for the grand opening. This successful collaboration not only enhanced the launch experience at the Aon Center but also reinforced Croft Alley’s brand presence in a new market.
Partnering with innovators like Croft Alley inspires us to continually push the boundaries of what’s possible in custom packaging solutions. We’re proud to have played a role in their expansion journey and look forward to supporting their future endeavors.
