It's Bagels: Bringing New York Nostalgia to London
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In the heart of London, a taste of New York has arrived in the form of It's Bagels. More than just a bakery, It's Bagels is a journey through time and across the Atlantic, with each product thoughtfully presented in packaging that complements the brand's vision.
From Brooklyn to Primrose Hill: A Bagel's Journey
When the founder of It's Bagels moved from New York to London in 2019, he brought with him a passion for authentic New York bagels. What started as a pandemic-induced craving soon blossomed into a thriving business, filling a gap in London's culinary scene.
Packaging: Supporting the Brand Story
Our team had the opportunity to collaborate with It's Bagels from the early stages, even before they secured their first UK location. We worked alongside them to develop packaging that would enhance their brand experience:
- Bags with New York Flair: Various types of bags featuring the classic "Thank you for shopping with..." message, echoing New York's friendly service culture.
- Greaseproof Paper: Designed to complement the overall brand aesthetic.
- Clear Cups with Visual Impact: Featuring the "IT'S" logo in large red letters with a melting ice effect.
- Single Wall Coffee Cups: Adorned with an authentic Greek-style wraparound design, nodding to NYC's diverse culinary landscape.
- Stickers: Small touches that contribute to the overall brand image.
Each piece was custom-designed to align with It's Bagels' vision of simplicity infused with nostalgia. The packaging aims to extend the It's Bagels experience beyond the store, supporting the brand journey even after customers leave.Each piece was custom-designed to align with It's Bagels' vision of simplicity infused with nostalgia. The packaging aims to extend the It's Bagels experience beyond the store, supporting the brand journey even after customers leave.
Growing Together
As It's Bagels prepares to launch their second site in Notting Hill, we're continuing our collaboration, helping to support their expansion while maintaining their distinctive brand identity. Our packaging plays a part in ensuring consistency across locations, helping to deliver the It's Bagels experience whether you're in Primrose Hill or Notting Hill.
The Role of Packaging in Brand Experience
The success of It's Bagels is primarily due to their authentic, delicious bagels and the vision of their founder. The packaging we've developed aims to complement this, playing a supportive role in creating a cohesive customer experience.
From the Greek-style design on the coffee cups to the cheerful message on the clear cups, each element of packaging contributes to telling the It's Bagels story. It's not just about containing a product; it's about enhancing the overall brand experience.
As It's Bagels continues to grow, we're pleased to play a part in their journey, providing packaging solutions that align with their brand vision. Here's to bringing a taste of New York to London, one thoughtfully packaged bagel at a time!
